Chrysalis

Having relocated the office Labor Day weekend, and spending a month in getting things settled and back to normal, we have successfully launched our brand new, redesigned website. The new look is clean and fresh, and a much needed improvement from the previous mundane mortgage website template that had never been updated in 2 years and was, frankly, an embarrasment.

As we head into 2007, our goal is to prove to the world that we ARE different than the rest of the brokers out there. So, rather than buy a template from the bajillion website stores out there, we decided to go back to basics and buit a site from scratch that is aligned with our philosphy.

Keep it simple and personal.

Another very, very intersting thing is that without any conscious effort to promote our website with the search engines, we now are finding the Mortgage and Lending website on page 1 of Google's search results - and sitting at the number 3 spot when you search simply on mortgage and lending.

Wow!

In the real estate business, they say location is everything. So, now that we have the location, our next effort will be to begin driving people to the website. Webtrends is active and we will be watching the reports.

If you are reading this, let me ask you to check out the site and let me know what you think. Have we differentiated ourselves? Do you want to pick up the phone and give us a call? When you do, make sure to mention "weidemannia sent you".